Goodyear Philippines has officially launched its newest member of the Assurance Family.

This is the Assurance MaxGuard SUV, and it's been customized for the Asia Pacific market. It provides 2-in-1 protection through superior grip and durability making it the perfect partner for drivers and their families to journey out and to explore their world of possibilities.

“We are very excited to introduce Assurance MaxGuard SUV to midsize SUV drivers in the Asia Pacific. We know most of these drivers are family-oriented safety seekers looking for a solution that suits both their safety and comfort need equally. The Assurance MaxGuard SUV is a significant expansion of our product portfolio for SUV and 4X4 vehicles,” said Nat Madarang, Goodyear Asia Pacific president.

Goodyear PH expands Assurance lineup with MaxGuard SUV tire image

With Goodyear's advanced ActiveGrip Technology, the new Assurance MaxGuard SUV offers a tight grip for superior handling and shorter braking distance on wet roads. This is due to the unique design and increased number of multi-biting edges and optimized distribution, as well as ActiveGrip cap compound with blended silica.

Meanwhile, the DuraGuard Technology builds a robust tire carcass to withstand cuts and punctures, while enhancing performance durability with a 2-ply construction and a strong steel belt package to ensure a though construction-specific for SUV applications.

The Assurance MaxGuard SUV also provides a quieter ride due to an upgraded tread pattern with an angled block design, noise reduction rib, and narrower grooves to make a quieter and more comfortable driving experience. It extends a longer mileage with enhanced tire footprint, optimized tread depth distribution, and cavity shape to maximize the mileage performance.

Goodyear PH expands Assurance lineup with MaxGuard SUV tire image

“In Asia Pacific, we are seeing a significant increase in demand within the market with SUV sales accounting for 37% of new car sales in the Asia Pacific in 2021. In particular, demand for the mid-size SUV segment is growing 10%* every year - this presents a significant opportunity for the industry as nearly 85% of the tires sized at 17-inch and above are SUV tires,” added Madarang.

The Assurance MaxGuard SUV is available in 15-inch to 18-inch rim diameters in 18 sizes. Its target fitment is midsize SUVs including the likes of Honda CR-V, Toyota Fortuner, RAV4, Mitsubishi Montero Sport, and other popular midsize SUV models in the Asia Pacific market.

Check out the table below and see which tire size will fit your vehicle.

Goodyear PH expands Assurance lineup with MaxGuard SUV tire image