Assuming the position of Marketing Director for Goodyear Philippines is Ernest John Estrera.

A graduate of Business Economics from the University of the Philippines, Ernest has extensive years of experience as Product Manager, Marketing Manager and Assistant Vice President in Domestic and International Corporate Marketing in various companies such as Selecta Dairy Products, Novartis Inc., Reckitt Benckiser Phils. Inc. and San Miguel Corporation. Prior to Goodyear, he worked as Vice President for Corporate Marketing for Ramcar Batteries Intl. Ltd. handling the Motolite brand.

Estrera reports to directly to Goodyear Philippines Managing Director Gerry Alava.