Goodyear has introduced a new tire for crossovers and PPVs as well as the launch of their Road Therapy Campaign last night at Hotel Green Sun in Makati. The new tire, called Wrangler Triplemax, replaces the Wrangler HP series and promises to deliver enhanced wet weather handling, shorter braking distances and rough road resistance.

The American tire manufacturer adds that with the growing crossover and PPV segment in the country, they believe that now is the best time to introduce this tire to the Philippine market. With current road conditions and the Filipino's love of travel, Goodyear is also anticipating the rise of these vehicle classes in the future. According to Goodyear, with SUV’s often serving as family cars in the country, safety and dependability are musts.

“A tire for a mid-sized SUV should excel in all the areas that a normal tire should, such as grip, short braking distance, and durability. However, it also needs to be exceptional in other areas, specifically wet weather braking and road hazard resistance; because these are the attributes for which many car buyers in the Philippines purchase SUVs, and in turn these are the very attributes that make a vehicle uniquely suited to Philippine driving conditions,” said Kenneth Sambajon, Market Director of Goodyear Philippines.

The new Goodyear Wrangler TripleMax

With the new tire, Goodyear also promotes road trips with friends and families with the Road Therapy Campaign.“Whether through planned vacations or spontaneous road trips, travel is now a weekend staple for the Filipinos. This is evident in the steady spike of local tourism as recognized by the Department of Tourism and in our newsfeed in our social media sites,”adds Sambajon.

The new Goodyear Wrangler Triplemax promises to deliver higher levels of grip, shorter braking distances and tougher road hazard resistance. Wrangler Triplemax uses Hydrogrip technology for enhanced grip and wet weather traction plus a new tread compound for durability, In addition, it gets redesigned biting edges with large block elements to help braking performance. According to Goodyear, the Wrangler Triplemax performed 13 percent better in wet driving performance when compared to its predecessor, the Wrangler HP.