Goodyear Philippines has just opened nominations for the 2012 edition of Bayani Ng Kalsada, the 6th year running for this pioneering program.
The Bayani Ng Kalsada program seeks to recognize everyday acts of courage, good will and sacrifice on the road through the public's nomination of deserving motorists. Goodyear 2012 Bayani ng Kalsada is now accepting nominations of local drivers who have gone out of his or her way to secure the safety and help someone in need.
“Recognizing selfless and heroic acts on the road is part of Goodyear’s lifetime commitment to road safety,” said Goodyear Marketing Director Gibby Peñaflor. “We are very proud of this program because we are able to help inspire others through the examples of courageous and selfless motorists.”
This year, Goodyear Bayani ng Kalsada will honor five winners: one each from Luzon, Visayas, Mindanao, the National Capital Region and an overall winner. Each regional winner will receive a cash prize of P30,000 while the overall winner will receive P50,000.
Bayani ng Kalsada is the Philippine version of a successful, long-running Goodyear program held annually in the US and Canada, “Highway Heroes,” that recognizes truck drivers who have done acts of courage, sacrifice and service on the road.
This year’s program is being done in cooperation with the Land Transportation Franchising and Regulatory Board, the Department of Transportation and Communications, the Automobile Association of the Philippines, the Safety Organization of the Philippines, Centro Negosyo, Petron, Manila Bulletin, Pilipino Star Ngayon, and Abante.
The 2012 Bayani ng Kalsada nominations will run from August to November 30, 2012. Nomination forms are available in all Goodyear Servitek, Goodyear Autocare and TyrePro stores nationwide. To nominate a driver by other means, please text BNK to 0917-554737, visit the Bayani ng Kalsada page in Facebook (facebook.com/bayaningkalsada) or call the BNK Hotline at (632) 4392005 for more information.