As we reported a few days ago, Google has been ‘pedal to the metal’ on efforts to make the Android operating system compatible with Audi’s Multi Media Interface in a bid to attract more auto manufacturers.
Well today Google just made it official. They’ve just formally announced Open Automotive Alliance consisting of GM, Honda, Audi, Hyundai, and chipmaker Nvidia.
Their goal? To custom-build the Android OS to work with seamlessly with each of their vehicle’s in-car entertainment system.
For Google and Nvidia, this is a no-brainer. Get Android installed in every hardware Nvidia puts in every vehicle ever produced. For the manufacturers, it is a major tech upgrade and a huge sales advantage if they can finally give smartphones get a lion’s share of control when it comes to what we can listen to and watch while inside the vehicle.
This radical shift is brought about by our tendency to tether our smartphones and use it more than the OEM device our vehicles came with. We all would rather listen to music stored on our smartphones and we even trust the GPS navigation system on Google Maps more than what’s preinstalled on the dashboard.
Google plans to add more auto manufacturers to the list and also more tech companies to enhance the Android experience in the car but the immediate objective is to allow developers to code-in ‘auto mode’ to all the apps in the Android Marketplace.
“Millions of people are already familiar with Android and use it everyday. The expansion of the Android platform into automotive will allow our industry partners to more easily integrate mobile technology into cars and offer drivers a familiar, seamless experience so they can focus on the road,” said Sundar Pichai, SVP of Android, Chrome & Apps at Google.