Chery Auto Philippines (CAP) recently celebrated the exceptional achievements of its top-performing dealers at the GRIT Awards.

This annual gala, aptly named for its emphasis on Guts, Resilience, Initiative, and Tenacity, is a testament to the dedication and remarkable contributions of dealers in achieving exemplary sales and aftersales performance.

“Looking out at all of you, here at this beautiful seaside location, I can’t help but think of our theme for this year: ‘Navigators.’ Just like the ships that charted these waters in centuries past, you, our dealer partners, have been true navigators of success. You’ve steered through the ever-changing tides of the automotive landscape, and continue to guide Chery towards growth and bigger opportunities,” said UAAGI Chairman Rommel Sytin. ““The automotive world is never still. It’s a dynamic, challenging, and sometimes turbulent sea. But you, my friends, have shown us what true GRIT is. GRIT This is not just a word, it’s the very essence of what makes you the best in the industry,” Sytin added.

For the fourth consecutive year, Chery Alabang was honored with the prestigious Dealer of the Year Award (DOYA) in recognition of its exceptional performance in sales, aftersales, customer relations, and overall operations throughout 2024.

“It’s always been because of the team and how we focus on our customers. We always say, we live to serve our customers. But we do not stop there. We always strive to come up with more innovative programs to reach new customers,” said Chery Alabang Dealer Principal Mark Chiongbian.

Along with the Dealer of the Year perpetual trophy, Chery Alabang accepted a PHP 1 million cash prize from Chery Auto Philippines.

Aside from Chery Alabang, Chery Auto Philippines also awarded the following:

Sales Awards

Top Retail Sales (NCR) – Chery Alabang

Top Retail Sales (Luzon) – Chery Marilao

Top Retail Sales (Visayas-Mindanao) – Chery Gensan

Aftersales Awards

Best in Service (NCR / Luzon) – Chery Alabang

Best in Service (Visayas-Mindanao) – Chery Iloilo

Best in Parts (NCR / Luzon) – Chery Alabang

Best in Parts (Visayas-Mindanao) – Chery Iloilo

Best in Customer Service Satisfaction Index (NCR / Luzon) – Chery Alabang

Best in Customer Satisfaction Index (Visayas-Mindanao) – Chery Iloilo

Best in Sales Satisfaction Index (NCR / Luzon) – Chery Bacoor

Best in Sales Satisfaction Index (Visayas-Mindanao) – Chery Gensan

Marketing Award

Marketing Breakthrough Award (Overall) – Chery Fairview

Chery Auto Philippines Brand Head Franz Decloedt also expressed his heartfelt congratulations to all the awardees emphasizing their significant contribution in Chery’s current success.

“I came to UAAGI because I saw tremendous potential in the Chery brand. I saw an incredible opportunity to build something truly special. And knowing that I have the privilege of working alongside such esteemed, seasoned, and battle-tested dealer partners and sales professionals like yourselves? That gives me the confidence to say, without a doubt, that we have what it takes to elevate Chery to a whole new level in 2025,” said Chery Auto Philippines Brand Head Franz Decloedt.