In response to the increasing demand of cars in the country, Hyundai Asia Resources Inc. (HARI) has recently launched the Hyundai Assembly Center (HAC) located at the Laguna Technopark, Sta. Rosa, Laguna.

HARI president and CEO, Ma. Fe Perez-Agudo, opened the doors of the newly constructed production facility, and held a guided tour around the area to executives of Hyundai Motor Company of South Korea, directors of the HARI board, and the company’s expansive dealer network.

Hyundai Philippines opens new assembly center in Laguna

Unveiled during the launch was a Hyundai Eon and H350, each one brandishing livery with the Philippine flag. At present, the HAC assembles these two front runners — the Eon, and the H350. Also seen on the tour are over a hundred technical experts manning different equipment to ensure that the production of vehicles conform to Hyundai's standards.

“We take quality and excellence seriously at Hyundai. And it could not be more evident than in our operations at the Hyundai Assembly Center, where quality and excellence are a standard by which all workmanship is shaped. This is how we are able to guarantee seamless methods, efficient service, and products of superior value—the very things that every Filipino deserves,” said Agudo.

With the opening of the HAC, HARI gives Filipino consumers better access to the models of choice, at the same time generating jobs and promoting skill enhancement. This expansion in the HARI business portfolio is expected to further boost passenger car and commercial vehicle sales along with boosting the growth of the automotive industry in the ASEAN region.