He would have turned 89 on March 14.

He spend 57 years with the company serving on a variety of positions including VP of product design, company vice president in 1953 and also several positions on the board.

His estimated fortune is at $1.35 billion.

"My father was a great business leader and humanitarian who dedicated his life to the company and the community," said William Clay Ford Jr., the company’s current executive chairman.

William Clay Ford Sr. and his brother Henry II, also known as ‘HF2’ and ‘Hank the Deuce’ were sons of Edsel Ford, whose father was the great Henry Ford.

He loved European styling and was influential in Ford’s acquisition of Jaguar.  His passion for design clearly showed on the Ford luxury car, Continental Mark II.

Ford, in contrast to his brother ‘Hank the Deuce’, didn’t like being in the limelight but spoke about the driving lesson he got from his grandfather at 10 years old.

He is survived by his wife Martha Firestone Ford, his daughters Martha Ford Morse, Sheila Ford Hamp and Elizabeth Ford Kontulis, 14 grandchildren and two great-grandchildren.