Aurick Go / Porsche, Hyundai | September 20, 2018 15:38
Swiss startup may redefine the standard for 'Heads Up Display'
Ever figure out how easy it is to get around town in video games? One quick pause and a look at an overhead map plus a click to waypoint towards your destination will pretty much get you where you need to go. No missed corners, no confusion, no fuss. But while navigation programs and in-car entertainment systems provide such convenience to some degree, there has yet to be a true system that can integrate information alongside real-time vision – until now.
Thanks to large investments by Porsche and Hyundai into Swiss tech-startup WayRay, Augmented Reality (AR) may soon become a part of their vehicles in the near future. Real-time information pertaining to navigation, vehicle condition, and other details surrounding the driver could be displayed on the windscreen thanks to a unique projection system. Supposedly, this display can be utilized on any type or shape of windscreen, and can holographically relay information at any given circumstance. As can be seen on Porsche's images, WayRay's technology can even be applied towards a motorsports function – complete with position markers, racing lines, and a 'ghost' of your previous lap. Sounds familiar, no?
On Hyundai's end, WayRay tech will supposedly pave the way for better future mobility using their vehicles. We may soon see their AR tech make its way to Hyundai models as early as 2020. Considering how AR has a wider field of view versus a conventional screen, objects can be positioned at varying distances and will supposedly become more comfortable for drivers to use. Surely that may take some getting used to however.
“The team at WayRay has unique technical expertise, with its employees having backgrounds in aerospace, hardware and software development. WayRay’s innovative ideas and products have proven to have enormous potential. We are convinced that by joining forces with WayRay we will in future be able to offer our customers solutions to the usual standard expected of Porsche. That is why we have opted to make a strategic investment”, says Lutz Meschke, Deputy Chairman of the Executive Board and Member of the Executive Board for Finance and IT at Porsche.
WayRay was established in 2012 and has quickly positioned itself as the leading holographic AR technology company in the world. The company is headquartered in Switzerland and operates its R&D center in Russia.