Honda CEO Takanobu Ito recently outlined the product, technology, and business developments that would drive a growth in Honda's total annual new customers to 39 million by fiscal year 2017. The announcements made by Honda's CEO will see the introduction of exciting new products and technologies to the European market following the market launch for the new Civic and CR-V there.
Honda is set to liven up its sporty products with the introduction of the new NSX and by confirming the development of an all-new Civic Type R. The Type R brand has a passionate following from Honda customers and the new model will again aim to set new standards in performance and handling. Scheduled to be introduced in 2015, the Civic Type R is to be produced with the application of technologies developed through Honda's participation in the World Touring Car Championships (WTCC), the all-new Type R will aim to become the fastest front-wheel-drive vehicle on the Nurburgring race course.
Honda will also be introducing a new Jazz based compact SUV model to further strengthen its model line-up. This new model will compete in the rapidly growing small SUV sector.
Honda is also working on its hybrid expertise to introduce three new hybrid systems. Each system will possess unique characteristics and their deployment will reflect varying customer needs. Firstly, Honda will further develop its lightweight and compact one-motor hybrid system with the aim of achieving number one status on fuel economy among all hybrid vehicles. Secondly, Honda is also developing a new more powerful two-motor hybrid system for mid-size vehicles. Finally, a highly efficient and high output 3-motor hybrid system, the Sport Hybrid SH-AWD (Super Handling All Wheel Drive) will focus on driving performance. This technology will be applied to the new NSX.
"This is quite a big figure for us, and there were debates over whether we should make it public. But unless we set a goal and work to figure out how we can achieve it, our business operations won't be specific," Ito said.