Honda Automobile (Thailand) Co., held a groundbreaking ceremony for the construction of a new plant in Rojana Industrial Park in the province of Prachinburi, Thailand. The ceremony was attended by Prime Minister Yingluck Shinawatra, Honda CEO Takanobu Ito, and Japanese ambassador to Thailand Shigekazu Sato.

Honda invested 17.15 billion baht to build the Prachinburi plant which will serve as Honda’s second vehicle assembly and engine plant in the province. Scheduled to be operational by 2015, the new plant is projected to have a production capacity of 120,000 units per year and will employ around 1,200 staff.

The new Prachinburi plant will mainly produce sub-compact models to meet the increasing global demand for these vehicles. “As we envision continuous growth of the sub-compact car market in Thailand and more exports to countries in ASEAN, Oceania, the Middle East, Africa, the Caribbean and other countries around the world, Honda will increase our production capacity while also enhancing our product lineup,” said Mr. Hiroshi Kobayashi, President & CEO of Asian Honda Motor Co., Ltd., and President of Honda Automobile (Thailand) Co., Ltd