Honda recently broke ground on the future site of Honda Cars Nueva Ecija (HCNE), its 26th full-service dealership in the country. Being true to its commitment in bringing world-class products and services closer to its customers, HCNE will soon rise along Barangay Luna, Santa Rosa, Nueva Ecija.

Strengthening Honda's presence in Central Luzon, HCNE is the 3rd Honda dealership in the region. HCNE, with land area totaling 5,000 sq. m., will soon provide a more convenient access to its modern facilities with a four (4) car display capacity, general repairs, preventive maintenance and body and paint repair services. Nearby locals will finally get to enjoy a reputable Honda brand experience.

Groundbreaking ceremony was headed by Honda Cars Philippines, Inc. (HCPI) President and General Manager Hiroshi Shimizu, HCNE President and CEO Herman Chong and HCPI Customer Service Division Head Danilo Pedro. Representing the Office of the Mayor of Santa Rosa, Nueva Ecija, the event was also graced by the Municipal Administrator Ruben C. Esquejo and Municipal Secretary Demetrio I. Ramos. Leading the symbolic lowering of the time capsule was HCNE's Herman Chong.

Honda Cars Nueva Ecija, is set to operate by March of year 2009.