A movement seeking to reach and teach one million Filipino drivers driving techniques for helping clean up the air while promoting road safety iwas launched by Honda Cars Philippines in cooperation with many other organizations.

Dubbed '1'M Blue' (pronounced I'm Blue) in reference to the number of drivers it aims to educate in fuel‐ efficient and safe driving and the clean blue skies it aspires for, the multi‐sectoral movement was launched the other day at the Ayala Museum in Makati City. a

"In 2010, we embarked on the Clean Fleet Program. Our team has now grown bigger and better with 12 organizations from the private sector, government, civil society and media who are convenors of the 1'M Blue eco-safety campaign," said Tatsuya Natsume, HCPI President.

Scientific studies have established that excessive levels of the greenhouse gas CO2 in the atmosphere traps heat from the sun, contributing to the steady rise in worldwide temperatures. One of the effects of global warming is an increase in precipitation due to increased evaporation from the oceans, and thus an increase in powerful weather disturbances.

1'M Blue presents a rather simple yet ambitious solution to the environmental problems brought about by our dependence on the internal combustion engine: teach one million Filipino drivers to be more fuel‐efficient and safer drivers. The 1'M Blue message will be conveyed by attractive educational videos, online social media, clean fleet management and driver's education classes.

1'M Blue was convened by HCPI, PBE, Clean Air Initiative for Asian Cities (CAI‐Asia), Department of Energy (DOE), PAC Fleet Solutions, Honda Safety Driving Center, GMA Network, Climate Change Commission, Department of Environment and Natural Resources (DENR), Department of Transportation and Communication (DOTC), Metro Manila Development Authority (MMDA), and Technical Education Skills Development Authority (TESDA).