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Honda Challenge magazine goes digital


Subscribe free at HCPI's website

Honda Cars Philippines, Inc.'s (HCPI) CHALLENGE magazine is going digital as part of the company's environment preservation advocacy. Honda will be distributing its Challenge magazine in digital format instead of the accustomed hard copies, and subscriptions are free when users log on to

Users just need to register their name, email address and mobile number to receive future issues of Challenge digital magazine. Cool gadgets including a Macbook Air, HTC Sensation, iPad2, BlackBerry Playbook and Torch, and loads of Honda premium items are to be given away to the lucky subscribers. Likewise, regular readers of Challenge Magazine are invited to share their views and feedback by answering its online survey on or before October 15, 2011.

"As part of keeping our dear Honda customers happy and abreast with the latest product offerings and events, we distribute four issues of Challenge magazine per year. However, in printing the magazine, tons of paper and even trees are being consumed in the process. With approximately 2.4 tons of paper consumption, we get to save around 40 trees that can absorb almost 600 pounds of carbon dioxide per year, just by going digital," said Mr. Voltaire Gonzales, HCPI's Vehicle Sales and Corporate Communications Head.

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