Honda held the world debut of its highly-anticipated Honda Brio at the 2011 Bangkok International Motor Show. The Brio is Honda's answer to Thailand's eco-car program, which was jointly developed by Grand Prix International and Bangkok Motor Show head honcho Dr. Prachin Eamlumnow. The a-segment car is set to sell at a starting price of 399,900 baht, with an annual sales plan of 40,000 units. The Brio is set to go against the Nissan March which was launched in the previous year in the new Thai eco-car segment.

The new Brio is being developed with Honda's advanced technologies, while further advancing Honda's "man maximum, machine minimum" concept. Being developed as a commuter car which is easy-to-use even in urban areas, the carmaker promises to set a new standard for eco-cars in terms of design, packaging, cabin comfort and fuel-efficiency. With this vehicle, Honda thoroughly pursued the creation of an advanced exterior form, which is compact while asserting a strong presence.

"It brings Honda great pride to unveil the first Brio in the world, manufactured, assembled and marketed here in Thailand. The Brio will meet the driving and lifestyle needs of people who are looking for a stylish and compact, yet spacious and fuel-efficient car that carries a brand that they can trust for its advanced and safety technologies," said Atsushi Fujimoto, President of Honda Automobile (Thailand).

The Brio is equipped with Honda's 1.2-liter 4-cylinder i-VTEC engine delivering 90 horsepower, and 110 newton-meters of torque. The newly developed Euro-4 compliant engine promises an outstanding fuel economy of up to 20 kilometers per liter.

The Brio incorporates Honda's G-Force Control (G-CON) technology in its bodyshell and safety features included in the car are dual SRS front airbags, disc brakes, Anti-Lock Brake System (ABS) which prevents wheel locking and Electronic Brake Distribution (EBD) which enhances braking performance. Its high performance body satisfies safety standards for both front and side impacts as specified by the UN Economic Commission for Europe (UNECE)'s regulations 94 and 95, respectively.

The Brio will be available in three variants - the manual transmission standard S variant, the manual transmission V variant, and the CVT equipped top-trim V variant priced at 508,500 baht. Aside from Thailand, the Brio will also be sold in India. Honda Cars Philippines has yet to confirm whether the car will be sold in the Philippine market as we do not have an eco-car program similar to that of Thailand.