At an event last night at Ayala Tower One, Honda Cars Philippines, Inc. launched the latest version of their best selling subcompact car, the City.

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Now on its third generation issue in the Philippines, the newly enhanced Honda City sports a bolder new look. The exterior is revised by a new chrome grille, a new, wider front bumper, new taillights and a rear bumper with a diffuser. Meanwhile a 5 split-spoke 15” alloy wheels enhance the side profile of the 1.5 variant.

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The interior also receives a makeover with new features that are designed to enhance the driving experience. Audio controls are now attached to the steering wheel, allowing the drivers’ hands to remain safely on the steering wheel even if the need to adjust the music arises. The instrument cluster is freshened with a blue and white color ambience along with chrome accents on the center console. Honda also added an Eco Drive Indicator Lamp, a device that lights up whenever the driver is driving efficiently to serve as a reminder for fuel efficient driving.

With passenger safety paramount in Honda’s mind, all variants of the Honda City is now equipped with Dual (driver and passenger) SRS airbags, as well as Anti-Lock Braking System (ABS) with Electronic Brake-Force Distribution (EBD).

All Honda City variants are equipped with class-leading features such as powerful i-VTEC engines in 1.5L and 1.3L displacements, 5-speed Automatic Transmission, Integrated Audio with USB and Auxiliary Jack, Fuel Economy Meter (average and instantaneous readout) and the Paddle Shifters (1.5 E AT only). And for the discerning customers, a new color - Sparkling Brown - has been added to the line-up.

The new City is available at Honda dealers nationwide, priced at PhP 836,000 for the 1.5E variant, PhP 786,000 for the 1.3S automatic and PhP 746,000 for the 1.3S manual.

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The new Honda City arrives after an extremely challenging year for the Honda brand globally, given the problems caused by the earthquake and tsunami in Japan followed by the flooding in Thailand that heavily affected their plant in Ayutthaya and supply chain. The new City will be assembled in the Santa Rosa, Laguna plant with full scale operations beginning next month.

Also, at the event, Honda Cars Philippines Inc. (HCPI) President Tatsuya Natsume announced that several models will be temporarily sourced from Japan as their Thai plant recovers, this covers the Jazz, Accord and upcoming all-new Civic. Natsume also shared that Honda will be introducing three more models this year as part of this comeback.