Honda Motor Co., Ltd. announced that global sales of Honda hybrid vehicles passed the 300,000-unit mark on a cumulative basis at the end of January 2009, since the introduction of the first-generation Insight in November 1999.
Honda is now selling its hybrid models in approximately 40 countries around the world including the key markets of Japan, North America and Europe.
Last February 6, 2009, Honda began sales of the all-new Insight hybrid vehicle in Japan. The new Insight is a five-door hatchback model featuring a lightweight, compact hybrid system that achieves exceptional fuel economy at an affordable price. Sales of the all-new Insight is scheduled to begin in Europe and North America in March and April, respectively. Honda set annual sales targets of approximately 60,000 units in Japan, more than 30,000 units in Europe and approximately 100,000 units in North America. The annual global sales target is approximately 200,000 units.
Honda will further enhance its hybrid model line-up with the introduction of the all-new sporty hybrid vehicle, based on the CR-Z design concept model, in 2010, in an effort to achieve full-scale market penetration of hybrid vehicles.