With manufacturers forging towards a zero-emission future, Honda has taken to Geneva and announced further acceleration of their electrification ambitions. Come 2025, they intend to move 100% of its sales in Europe to electrified powertrains. The bold plan builds on Honda’s 2017 aim of having two thirds of its sales to be electrified by 2025. This being said, they are well ahead of their original 2030 schedule, placing them firmly at the forefront of their global shift towards electrification.

Tom Gardner, Senior Vice President of Honda Motor Europe said, "…since we made that first pledge in March 2017, the shift towards electrification has gathered pace considerably. Environmental challenges continue to drive demand for cleaner mobility. Technology marches on unrelenting and people are starting to shift their view of the car itself.”

Honda set to stir up Europe with full electric lineup by 2025 image

To further strengthen their announcement, Honda also unveiled the e Prototype which previews their first production battery electric vehicle for European market. Featuring trademark Honda driving dynamics with a rear-wheel drive configuration, this urban commuter boasts of a range of over 200 km and a fast-charge function providing 80% range in only 30 minutes. The production version of the e Prototype will be unveiled later this year and to-date, Honda has already received 15,000 registrations of interest for the small EV.

Earlier this year also saw the successful roll-out of the all-new CR-V hybrid, featuring its two-motor i-MMD full hybrid technology. Honda expects this technology to play a key role in meeting its full-electric 2025 target. Competition has slowly gained traction with the Nissan Leaf and now, the Fiat 120 as well, along with some other brands' SUVs toying with the idea of electric powertrains, too. The next step for Honda now is to conduct feasibility studies for their technologies in other countries such as London, UK, and Germany. Further developments are expected to be announced later this year.

Currently, the Philippines has yet to catch on to the electric vehicle trend. Despite the fact that vehicles in this segment are excluded from the excise tax, we still do not see too many (if any at all) on our roads. With other Asian countries like Hong Kong, China, and Singapore, to name a few, beginning to embrace an electrified future, we can only guess (and hope) on when our country gets in on the clean and green dream as well.