The world loses acres and acres of forests each year. The Philippines is no different, losing about 100,000 to 150,000 hectares of its forest reserves every year due to massive deforestation and degradation of woodlands. Hyundai Asia Resources, Inc. (HARI), one of the country's leading automotive companies that is now making a difference by advocating green technologies for the future, together with the Haribon Foundation, a membership organization for the conservation of the Philippine biodiversity, is well aware of the commitment for a stronger partnership towards eco-restoration and sustainability.

In line with Haribon's advocacy - "1 Million Hectares of Rainforests by 2020" - a national tree-planting campaign that aims to reforest at least one million hectares of denuded lands by the year 2020 with native species of rainforest trees, HARI convened "Together We Can for a Green Tomorrow", an environmental project to plant 20,000 seedlings in 2010 in key areas of the country as part of its PRO Environment Campaign, a corporate social responsibility endeavor to ensure a livable and a well-protected future for the next generations to come.

Last November 13, HARI's team of eco-stewards, composed of volunteers from Team Hyundai Philippines (THP), an active and independent group of Hyundai car owners, and members of its Hyundai dealerships in Metro Manila, participated in the second of a series of tree-planting endeavors of the auto company. In this eco-road trip project, HARI and its partners in forest-building embarked on a three to four-hour drive from the Hyundai headquarters in Makati to Cavinti, Laguna to join forces with Haribon's Chief Operating Officer, Professor Blas Tabaranza, and one of the foundation's research specialists, Mr. Thaddeus "Thaddy" Martinez, in steering the country towards a cleaner and better environment.

Close to 200 green thumbs and nature lovers dedicated their time and energy in this green endeavor, not minding the scorching heat of the afternoon sun and the muddy treks they had to go through to reach the tree-planting site. HARI's AVP for Marketing, Ms. Marissa Nebrida-Balmaceda; HARI's Senior Manager, Business Development Division, Mr. Jose Paolo Soriano; and THP's President, Nolan Tianco, took their time off from their busy schedules to share their contribution in saving the Philippine biodiversity. Unlike Hyundai's usual vehicle fun runs and out-of-town test drives, this eco-road trip was an all-new, life-changing experience as this activity served as a series of three primary green missions for the future: reducing the levels of pollution in the air, creating new habitats for some of the Philippines' endangered species, and restoring the watersheds of Lake Caliraya, one of the country's famous man-made reservoirs located just beside the tree-planting site.

Hyundai's vision for an environmentally-stable future was launched last February to serve as the umbrella campaign for its green socio-civic activities. The company's first tree-planting efforts took place in the bare lands of the Yapak Forest in Boracay to recreate the habitat of its native fruit bats. HARI's President and CEO, Ms. Fe Perez-Agudo, and key principals from Hyundai's authorized dealers planted the very first seedlings for this eco-environmental movement, marking the beginning of a new milestone in reforesting the country.

With its strong commitment for its PRO Environment campaign, HARI and all its partner advocates in saving the planet continue to merge in an all-out force in the fight for the environment. Truly, Hyundai does not only lead the forefront of the automotive industry, but also the worldwide advocacy to shaping the future into a much better place for the next generations to come.