Hyundai Motor Company (HMC) appointed Hyundai Asia Resources, Inc. (HARI) as the official distributor of the brand's Commercial Vehicles (CV) in the Philippines.
HARI said that this new venture is a significant step in advancing Hyundai's presence in the country as the “top-of-mind mobility partner of Filipino businesses.” HARI adds that this move is expected to not only raise brand equity, but also contribute to pushing the ascent of the Philippine economy to sustainable success.
“The timing is just perfect. All the essential ingredients that favor our new venture are in place: a stable economy to support the demand; industries on a steady growth track; upbeat consumer confidence; a vibrant new market that welcomes new players; and an enabling policy environment characterized by the implementation of the ASEAN Korea Free Trade Agreement (AKFTA),” said HARI president and CEO Ma. Fe Perez-Agudo.
HMC is one of the world's biggest producers of commercial vehicles. To date, HMC has more than 150 different models sold in over 100 countries. The Korean automaker claims that its CV have carved out a reputation worldwide for their outstanding “performance, quality and reliability.”
Under this venture, HARI will initially introduce models in the Light Trucks category (the HD65, HD72 and HD78); Heavy-duty category (the HD270 Dump); and Bus category (the Country 29+1 seater, the H350 Bus and the H350 Van).
HARI's Logistics Center will serve as the home base for standard CV aftersales and parts support. The company's 10 hectare Logistics Center is located along the Pan-Philippine National Highway in Barangay Makiling, Calamba, Laguna. HARI said that the Logistics Center is an eco-friendly facility that intends to deliver efficiency and sustainability.
HARI is looking to open at least six new commercial vehicle dealerships in 2016, but Ms. Perez-Agudo hinted that they could open more due to the positive response from their dealer partners.