Design language: a manufacturer’s way of naming a refreshed and sometimes radical looks to their newest car models. Hyundai’s take on their newest design language is dubbed “sensuous sportiness”.
It was first shown off with their Le Fil Rouge concept at the Geneva Motor Show last year. For their production cars, the Palisade and Sonata were the first to get it. Now, another from the Korean carmaker’s lineup gets a refresh, and that’s their flagship sedan, the Azera.
Characterized by an integrated grill and headlight feature, it is seen on the Azera by way of a diamond-shaped pattern. The Hidden Lighting Lamps are 'concealed' alongside the diamonds and are outlined with reflectorized pieces. The lamps appear to be part of the grill’s metallic material when switched off and be lit (in a dramatic manner) when turned on.
More than the updated fascia, the Azera’s dimensions were also changed, which is extreme for what's supposed to be a refresh only. Its length has been increased by 60mm, which brings it up to 4990mm, whilst its wheelbase has likewise been lengthened by 40mm more. The former contributes to a revised profile that shows off the smooth and sporty look of the vehicle. The latter, on the other hand, translates to the Azera having one of the most spacious interiors in its class.
The interior likewise gets a refresh with a now wider horizontal design. Hyundai describes it as being reminiscent of sitting in an upscale lounge. A Reconfigurable gauge cluster and navigation display, which are both offered with 12.3-inch options, are connected seamlessly to increase screen visibility while adding to the expansive feeling in the cabin. For the rest of the cabin, you will find wider and thinner air vents, plus a leather-wrapped center console.
At this point is worth noting that this is a model that we don’t have in the Philippines. It is also worth mentioning, that again, the first two production models that received the sensuous sportiness design treatment were actually offered here. If this is anything to go by, then maybe there is a chance that the Azera can make its way to our shores. With Hyundai starting a more aggressive push into the Philippines, this possibility may not so easily be foregone.