Last April 2, 2011, Hyundai hosted a historic run as over 24,000 Filipinos, comprised of Hyundai aficionados, health buffs, athletes, students, nature lovers, young professionals, families, and more, gathered on grounds of the historic Quirino Grandstand in Manila not for a political or economic protest, but to run for a cause.

Participants were able to join for free by logging on to the local Hyundai's microsite for registration and event announcements. They were also able to encourage and invite their friends to join through its social networking link to a fan page on Facebook. Along with other online efforts, the buzz created wave upon wave of support and interest as thousands registered daily.

With two run routes, participants ran either the 10k or the 5k course with the gun announcing the start of the run at 5am. Gracing this definitive milestone not only in HARI or Hyundai Asia Resources, Inc., but also in Hyundai history, was a contingent from the Embassy of the Republic of Korea to the Philippines led by Ambassador Extraordinary and Plenipotentiary, His Excellency Lee Hye-Min. Congresswoman Lucy Torres-Gomez of the 4th District of Leyte, accompanied by her Chief of Staff, and renowned celebrity athlete and sports enthusiast, Mr. Richard Gomez, and members of non-government organizations represented by Antonio Meloto, founder of the Gawad Kalinga, Ricky Jacinto, Managing Director and CEO of the Habitat for Humanity, Sr. Mary John Mananzan, Prioress of St. Scholastica's Priory, and Blas Tabaranza, Chief Operating Officer of the Haribon all showed their support for this occasion.

The Hyundai RUN, an acronym for Responsibility, Unity and Nation-building is the country's first ever automotive sponsored running event to champion causes such as the Gawad Kalinga Center for Social Innovation supporting entrepreneurial dynamism, St. Scholastica's Priory propagating women's health and well-being, Habitat for Humanity to build homes for the poor, and the Haribon Foundation for environmental youth education.