When people think of 'sexy' cars, it's not often that the brand Hyundai pops into their mind. Instead, most people think of the Italian manufacturers such as Alfa Romeo, Ferrari, and the like. That said, the Korean marque appears to be stepping up their design game as of late. Recently, Hyundai revealed the Le Fil Rouge concept, a design study that indicates the brand's future styling. More so, Hyundai's vice president of design is convinced that the brand could be up there with the Italian manufacturers with regard to 'sexy' vehicles.
According to Automotive News who spoke with SangYup Lee, Hyundai Motor's vice president of design, Lee wants to add more touches of emotion to the brand's products - designs that are just as sexy as Alfa Romeo. Rather than going for the uniform look, the brand is planning to give each vehicle more personality to be able to stand out.
“The car is an emotional product. We want to maximize emotional value to it. The Alfa Romeo and Maserati, those are really sexy cars, even the Germans got a lot of influence from the [Italian] cars. That emotional, sensuous beauty, you don't find that in the volume brands. For Hyundai to be sexier than Alfa Romeo, this is the mission we want to achieve,” said Lee.
Changes are expected to be made in the coming years, more specifically the front fascia of Hyundai models. That said, the brand's signature cascading grill will be retained, but each vehicle will have a unique variant of it. The best example would be the Le Fil Rouge concept which debuted at the Geneva Motor Show earlier this year. It is said to have a 'sensuous sportiness' theme.
Lee's idea of a sexy Hyundai couldn't be far fetched. Prior to joining the brand in 2016, he had previously designed vehicles such as the Chevrolet Camaro concept, C6 Stingray concept and Bentley's EXP 10 Speed 6 concept.