HARI President and CEO Fe Perez-Agudo was hailed Ernst & Young Woman Entrepreneur of the Year for 2011 at the awards banquet held at the Makati Shangri-La Hotel last October 12.  Ms. Agudo was cited by the awards body for her exemplary management of HARI in its ten years as a corporation, building the Hyundai brand in the Philippines not just as a formidable player in Philippine auto industry, but also as an innovator in nation building through HARI's engagement of its government and private partners in sustainable community building projects.

Ernst & Young Entrepreneur of the Year

According to the SGV Foundation organizing committee of the EOYP, headed by SGV & Co. Chairman and Managing Partner and SGV Foundation, Inc. Chairman and President Cirilo P. Noel, "The Woman Entrepreneur of the Year award is given to the woman entrepreneur who excelled in entrepreneurship, leadership and community development - making her a trailblazer in the industry.  The award is meant to promote the involvement of the rising number of women taking advantage of business opportunities within and outside the country."

Ms. Agudo, who finished a BS in Commerce (Major in Accounting) degree under a full college scholarship from St. Scholastica's College, Manila, and who completed a Leadership Development Program at the Wharton School of Business of University of Pennsylvania, was cited by the awards body for "blazing a trail in entrepreneurship, leadership and community development.  Her marketing insights and strategic initiatives lifted Hyundai to become the third top-ranked automotive brand in the country in a span of less than 10 years."  

"This recognition caps our 10th anniversary as a corporate citizen of the Philippines," said Ms. Agudo.  "We could not have flown to such heights of success without our loyal, dynamic, performance-oriented employees and dealership network that are committed to living HARI's core values."

The Entrepreneur of the Year program is the world's most distinguished business award established by leading professional services firm Ernst & Young in the USA in 1986.   SGV Foundation, Inc. started the program in the Philippines in 2003. The award is the first and only truly global award that celebrates individuals who build and lead successful, growing, and dynamic businesses through the bestowing of regional, national and global awards programs in more than 140 cities in over 50 countries.

"With this recognition, we are inspired to work even harder to become a trusted lifetime partner of Filipinos," concludes Ms. Agudo.