The 2017 Specialty Equipment Market Assiociation (SEMA) Show is all set for Oct 31 until November 3 and Hyundai has revealed something special ahead of opening day. Called the Moab Extreme Off-roader Sante Fe Sport Concept, it was purpose-built to take on the rough terrain of Moab, Utah and look good while doing it.

The unique crossover concept was made possible with Rockstar Energy Drink and is equipped with a plethora of aftermarket add-ons including a lift kit and a souped-up powertrain.

“The Rockstar Energy Moab Extreme Concept was specifically designed to withstand the extraordinary demands of Moab off-road terrain. Leveraging the outstanding Santa Fe Sport platform and powertrain, we definitely pushed its capabilities to new limits to conquer the pinnacle of challenges at Moab,” said Nic Ashby, Rockstar Marketing.

Beginning with its exterior, the Extreme Santa Fe Sport concept is fitted with a custom Rockstar Performance Garage bodykit. It gets unique skid plates and bumpers along with a power winch. It also comes with a roof rack and Bulldog LED lighting. The headlights, on the other hand, feature OEM HID headlights to ensure visibility in any situtation.

As for its suspension system, the Santa Fe now has KING coilovers with Internal Bypass shock absorbers with reservoirs. Meanwhile, KMC 17-inch Machete off-road bead-lock wheels fill up the wells and are wrapped in Mickey Thompson Baja MTZ off-road tires. Sitting behind those wheels are uprated brakes from R1 Concepts. The front axle gets six-piston calipers while the rear set have four-piston calipers.

Relatively more powerful than the factory version, the concept comes with the following powertrain upgrades: Mishimoto intercooler and downpipe, Rockstar Energy catch can, AEM intake, MagnaFlow exhaust system and a nitrous oxide system from Nitrous Express. Apart from those, the concept is also fitted with Yukon Gear and Axle drivertrain accessories, and a dry cell battery from Odyssey.

Moving to its interior features, it's upholstered in a custom leather interor by Roadwire along with a Kicker audio system paired with Scosche Bluetooth speakers and magic mounts. A Bulletliner bed lining protection has been applied on the luggage compartment while Tintman thermal heat protection keeps the heat at bay. In case tires need to be refilled with air, a portable compressor from Powertank comes as standard as well on the Santa Fe Sport Concept.

Hyundai's unique off-roader concept will be making its official debut come October 31 at the 2017 SEMA Show.