Previewed last month, Hyundai has now fully unveiled it's first-ever Genesis G90 flagship sedan. The G90 also debuts Hyundai's Genesis luxury brand, similar to what Toyota did back in 1989 when they declared their ambition to take on the premium segment with Lexus.

To make a statement in the luxury class, the G90's exterior features a bold, multi slatted chrome grill, LED daytime running lights and sweptback LED headlights. On to its side, the G90 retains an upright, formal roofline while a bold character line runs from the top of the long hood, all the way to the rear of the car, defining its side profile.

One will also notice the longer rear doors in comparison to the front, hinting that the car offers generous room inside.

With the official release, we are finally able to see how the rear looks like which was not shown in the preview. Here, we see LED tail lights that were inspired by the Vision G Concept car and thin strips of chrome just above the license plate partition and the lower half of the bumper.

Inside, the G90 promises "first-class comfort" with its orthopedicly designed seats by Aktion Gesunder Rücken. This being a luxury car, occupants are surrounded by acres of wood, leather and metallic trim. The center console extends all the way to the back, giving infotainment access to the rear passengers. The G90 is also equipped with a Lexicon sound system, a 12.3-inch infotainment screen, wireless charging and a three-zone “smart” climate control system. Enhancing comfort further are triple door seals, double glass insulation, active noise canceling and many more.

Besides the usual anti-lock brakes and traction control system, the G90 is also equipped with Autonomous Emergency Braking (AEB) with Pedestrian Detection, Active Blind Spot Detection (BSD), Driver Attention Alert, Smart High Beam Assist and an Around View Monitor.

Powertrain options for the Genesis G90 include two V6 engines and a V8. The engine range starts with the 3.8 liter Lambda V6 engine, putting out 315 PS and 397 Nm of torque. Next in line is a turbocharged 3.3 liter Lambda V6 with 370 PS and 510 Nm of torque. The top spec engine is a 5.0 liter Tau V8 engine with an output of 425 PS, and torque is rated at 520 Nm. All engines are paired to an eight-speed automatic transmission. Rear wheel drive is standard with Hyundai's H-TRAC permanent all-wheel drive system being offered as an option.

Worldwide sales for the Genesis G90 will begin mid-2016.