Hyundai Asia Resources, Inc. (HARI) bagged its fourth distributorship excellence award at the Hyundai Global Distributorship Conference in Istanbul, Turkey.

With this, HARI now has a total of five major international citations from Hyundai Motor Company Korea for the official distributor of Hyundai vehicles in the Philippines.

Representing HARI at the Conference were top-level executives from HARI and its nationwide distributor network. HARI President and CEO Ma. Fe Perez-Agudo accepted the award in behalf of the company.

“As we express our deepest appreciation to Hyundai Motor Company Korea for this brilliant experience in Istanbul, we salute the passion and the teamwork behind each region’s efforts to make Hyundai the world’s most beloved brand. In the same breath, I reaffirm the commitment of the Philippines—now an emergent power player in Asia-Pacific—to build Hyundai as the Filipino’s most trusted auto brand,” Agudo said.

HARI says this new honor reflects their passion and drive for excellence at all fronts of customer satisfaction – sales, service, marketing, customer relations management and stakeholder engagement.