Last night, the new Ayala owned and operated Kia Philippines was relaunched with a massive thrust forward in terms of pricing, and their first salvo was the Kia Soluto; a new sedan manufactured in China that will start at PhP 625,000. 

Hyundai Philippines, however, wasn't going to take that lightly. Actually, they just shot back with their own big announcement.

Following a teaser image that they are likely to launch their own China-made subcompact saloon car, the Reina, they announced the official pricing for the new model. 

The all-new Reina from Hyundai Asia Resources, Inc. (HARI) will start at PhP 598,000 for the entry level 5-speed manual version, while the 4-speed automatic will be at PhP 648,000. The China-made Reina will only be available in those two variants, and will only be offered with the 1.4-liter engine with 95 PS of power. 

The starting price of the Reina undercuts the Soluto by PhP 27,000.

But here's the catch: Hyundai is known for speccing their cars rather creatively, and in this case they made a few omissions to get the price so low, as opposed to the higher specs of the Soluto at launch. Also, the PhP 598,000 is the introductory price, meaning it will likely go higher after the first few batches.

For the Reina only the front windows are powered, and there are no foglamps. The audio unit appears to be a basic 1-DIN unit with a USB port; there's no Apple Carplay, Android Auto, or Bluetooth, based on the official specifications on their newly-updated website

Thankfully the basic safety features such as electric power steering, dual airbags and anti-lock brakes are standard. 

Time will tell how the HARI's new Reina will sell given the specifications, but in a very price-sensitive subcompact saloon class, PhP 27,000 just might do the trick for Hyundai. 

2019 Hyundai Reina 1.4 GL 5MT – PhP 598,000

2019 Hyundai Reina 1.4 GL 4AT – PhP 648,000