Hyundai continues to be on the rise as they closed 2019 sales strong. According to Hyundai Asia Resources, Inc. (HARI), the brand’s sales reached a total of 33,763 at the end of last year. This number has enabled Hyundai to maintain its status as one of the country’s top-selling brand in the Philippines.
“We rose to the challenges in 2019 and have sustained our position as one of the preferred brands in the market. We are very excited to start the new decade with the introduction of innovative models that will disrupt certain segments and offer customers more and better choices. We shall also carry on with our aggressive PC and CV network expansion to serve high-growth corridors across the country,” said Ma. Fe Perez-Agudo, HARI President and CEO.
Amidst the growth, the most notable were in the Hyundai’s passenger car (PC) segment. Sales rose by 8.5% after the year’s tally at 1,645 units sold. This number was mainly brought by Hyundai’s “golden pair”of the Reina (PC A-Segment), and the Accent (PC B-Segment). The Reina, despite being launched only in early 2019, is now No. 2 in the A-segment in total sales while the venerable Accent remains in the Top 3 in the B-segment. Both models are known for fuel-efficiency, segment-topping performance, and design. Overall, the company sold a total of 17,761 PC units in 2019.
Light Commercial and commercial vehicle sales also went on the rise for 2019. In the LCV class, sales increased by 2.9% in December 2019 to 1,399 units. Spearheaded by the durable and versatile Hyundai H-100 (Light Truck) and the globally awarded Hyundai Kona (Sub-compact SUV), both models continue to show why they claim to be number 1 in their respective segments.
For the latter (CV), Hyundai Commercial Vehicles (CV) continued to be the best performing segment for the year with a 63.4% full-year growth, or a total of 907 units sold led by the Hyundai County bus. Late last year, HARI rolled out its Class-2 and Class-3 Modern Jeepneys (built on the Hyundai HD50S platform) to serve the needs of transport cooperatives while the Hyundai H-100 Class-1 Modern Jeepney was launched earlier in the year. Both Class 1 and 2 Modern Jeepneys were granted their Certificates of Compliance by the Department of Transportation in October 2019.
“For 2020, you can trust that Hyundai will continue to exceed customer expectations with newer models, innovations in after-sales, more convenient ownership, and relevant CSR engagement through H.A.R.I Foundation, Inc.’s flagship programs in health, education, and environmental sustainability. Ultimately, we want to be an integral part of our customers’ lives as we give them better products, better services, and better journeys,” Ms. Agudo later added.