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Hyundai PH partners with PETA for automotive business workshop


Hyundai-PETA workshop to improve creative learning and team building

Hyundai Asia Resources, Inc. (HARI) the official distributor of Hyundai vehicles in the Philippines, has partnered up with the Philippine Educational Theater Association (PETA) to facilitate a 2-day theater workshop. The theater workshop was intended for top management officials to explore new platforms in creative learning and team building under the context of automotive business.

“Theater is about telling meaningful stories. In line with our ongoing GUSTO campaign, we seek to transform the company into an agile business that is in step and attuned with our digital times, but without losing sight of the personalized, human touch that customers today seek and demand of us.” said HARI president and CEO Ma. Fe Perez-Agudo,

Meanwhile, PETA president Cecilia “CB” Garrucho said “PETA recognizes the importance of teachers in forming young and adult minds alike. We have been training teachers since our founding years in pedagogical ‘experiential’ techniques and creative curriculum development, particularly in preparing more engaging lesson plans. This is how PETA succeeds in its objectives of entertaining and educating.”


Garrucho adds that companies worldwide are starting to turn to arts-based learning in order to explore non-arts concerns, such as management and leadership. In the country, only a few companies have yet to explore this platform, making HARI one of the first in this regard.

PETA, now on its 50th year, was founded with the initial vision of creating a 'national theater' in the Philippines. Recently, the non-profit organization has been hailed as the Philippines’ pioneering national theater group and recipient of the 2017 Ramon Magsaysay Award for culture and the arts.

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