Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, has brought together experts from the automotive industry along with thought leaders from private businesses and multi-lateral organizations in a groundbreaking knowledge forum, dubbed the Hyundai Innovation Congress (iCON).

The forum is aimed to generate a new culture of innovation in the industry with theme of the event being “Harnessing Accessible and Responsive Innovation”. It was held at the previously concluded Manila International Auto Show as part of the show's grand kick off.

In contrast to the fast-moving MIAS, a coffee lounge setting provided the backdrop for the iCON event, held at the Amorsolo and Hidalgo Halls of the World Trade Center. The more soothing background along with the coffee created an atmosphere more suited for conversing about the topics revolving around the theme. Topics that were covered in the forum ranged from disruptive transformation, impacts of the digital revolution, and the global trends that affect consumer behavior. 

“The Hyundai Innovation Congress is designed to be a regular platform to spark dialogue, challenge the status quo, and come up with smart, relevant, and do-able measures that will guide business strategies in the years to come. It is a call for all sectors to embrace innovation—our winning chip in the face of the I.T. Revolution,” said Ma. Fe Perez-Agudo, HARI president and CEO 

Through the ICON, HARI signifies support to the national agenda of establishing a robust, innovation culture. The government, through Department of Science and Technology Secretary Fortunato dela Peṅa, expressed support to this endeavor by recognizing the efforts of HARI in the private sector.