Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed the month of March with a record sales of 3,371 units—the highest monthly output in the company’s 15-year history. This pushed first quarter sales to 8,841, along with the help of the previous months increase, up by 18% as compared to the 7,469 units sold in the same period of 2016.

“With our recent achievements, we expect to ride on the crest of a new wave of automotive resurgence in 2017. Through innovation and relentless pursuit of our customers, we are confident that we will continue to forge new ground, one milestone at a time,” said Ma. Fe Perez-Agudo, HARI president and CEO.

Hyundai Philippines achieves record-high sales in March

At the forefront of HARI’s performance is its volume driver, the Passenger Cars (PC) segment, which grew by 15-percent from 5,186 units in Q1 2016 to 5,986 units in Q1 2017. Once again, the Accent has been credited as the brand's top-selling name plate for March, which has been since the first two months of 2017. The increase of sales for the first quarter is mainly from the 3,835 units sold in the first three months of 2017 as compared to the 2,384 units sold in the same period last year.

Aside from the passenger cars, the Light Commercial Vehicles (LCV) segment was also helped the growth of Q1 2017 with sales reaching 2,855 units, a 25-percent increment from the previous year’s 2,283 Q1 sales. The growth in this segment is largely attributed to the Hyundai's utility truck, the H-100.