Hyundai Asia Resources, Inc. (HARI) has taken a step beyond motoring by holding the recently concluded Hyundai Digital Art Competition. HARI hopes to support and empower local artists through the competition, which is said to conrtibute greatly to the economy.
“We see the competition as a way of supporting Filipino art, of Hyundai as a brand that empowers people to get more out of life. By empowering the ‘Gusto’ of this group of creatives, Hyundai begins its journey of creating diverse communities of empowered dreamers inspired by their passion to realize their dreams for themselves, their loved ones, and the nation,” explained HARI president and CEO Fe Perez-Agudo.
The competition was divided into two rounds. Round 1 bore the theme of 'Vision of Future Self' while Round 2 was based on Hyundai Philippine's marketing slogal, 'Gusto Ko, Kaya Ko.' There were around 250 entries from students and professional artists all over the country. After the selection process, it was narrowed down to only 12 preliminary winners. The finalists were then awarded at the Grand Finals Awards last December 6 at the Grand Marriot Hotel Ballroom.
Each of the 12 winners received a certificate, Php15,000 cash prize, as well as PR exposure in the form of exhibits and print/online features. They were also given the opportunity to attend a workshop on graphic design and storytelling with Team Manila Creative Director, Jowee Alviar, and Graphic Designer and Ateneo de Manila University Instructor, Meneer Marcelo. Of the 12 finalists, Lariz Santos, Keith Magnaye, and Harrison Espina, respectively, bagged the Gold, Silver, and Bronze awards.
“By providing the perfect platform to showcase their work and passion--be it through arts, films, wall murals, and more--we hope to jumpstart a community of advocates for creativity and innovation in driving the country’s agenda of inclusive and sustainable growth,” added Ms. Agudo.
To see the winning artworks, inspiration and the artists behind them, visit https://digitalart.hyundai.ph.