Partnering with the UP Philippine General Hospital (UP-PGH) to further raise awareness for breast cancer, Hyundai Asia Resources, Inc. (HARI) sets out to promote proactive healthcare for women by donating a specialized Hyundai H350 Luxury van. While a factory-spec van would be of not much use to the cause, this particular H350 is geared to promote the exact advocacy shared by the two groups. Fitted with special diagnostic tools for assessing breast cancer, the one-off H350 will be used on medical missions to rural areas where diagnostic tools are not available for the less fortunate.

The donation formalizes HARI Foundation, Inc. (Hyundai’s corporate social responsibility arm) with the UP-PGH. The H350 Breast Cancer Diagnostic Van constitutes the first phase of the HFI-UP-PGH Alagang Breastfriend project, a comprehensive information campaign and women empowerment movement for breast cancer prevention.

“This pioneering collaboration in support of our women, the Alagang Breastfriend project, is a humbling realization of the invaluable contribution of women in our society and speaks truly of how women thanklessly fulfill the most important duty of all—motherhood.” Said HFI President Ma. Fe Perez-Agudo,  “Every woman has an instinct for caring, and breast feeding is a gift only a mother can share. However, the biggest fear every woman can come face to face with comes in two words: BREAST CANCER. The same body that a woman is blessed with is weakened by the threat of breast cancer. But breast cancer is treatable and curable at its early stages, so information and early detection are important. This is why Hyundai Asia Resources, Incorporated, through HARI Foundation, Inc., joins hands with UP-PGH and UP-PGH Cancer Institute to help women understand the impact of breast cancer and what they can do to prevent it.”