On its tenth year as the official distributor of Hyundai vehicles in the country, Hyundai Asia Resources, Inc. has once again proven its mettle as a world-class, wholly Filipino-owned company with its recent win of the prestigious Global Distributor of the Year title during the Hyundai Motor Company (HMC) Global Distributors Convention at Banff, Canada last June 14-17. This counts as HARI's fourth win as Distributor of the Year in Hyundai's international community, three times as Asia-Pacific Distributor of the Year (2005, 2006 and 2008) and HARI's first as Global Distributor of the Year.
The 2011 HMC Global Distributors Convention, participated in by 185 countries, honored 23 of the best Hyundai distributors around the world, among them, HARI, for its outstanding sales and overall distributorship excellence. This new victory comes at the heels of HARI's strong performance in 2010 as the third top-ranking automotive company with its total sales breaching the 20,000-unit mark, up by a robust 82% from its 2009 sales.
The recognition affirmed the world-class excellence that characterizes Filipino entrepreneurial and management capability which has been transforming the performance and reputation of many Filipino-run global and domestic enterprises into sustainable success. HARI's phenomenal growth in the last ten years attests to the value-creating potency of its innovation and thought leadership that is driven in large part by strong Filipino management artistry and genuine values of creativity, insight, and resiliency.
Asked on how HARI intends to proceed after its milestone win, Ms. Fe Perez-Agudo, President and CEO of HARI, has this to say, "As we continue to confront changes and challenges in the business landscape, it is important that we remain faithful to our goal to keep our customers happier. We have to take our strengths now to the next level where our competitive advantage and brand equity are nurtured and sustained by new ways of thinking and doing which better capture what our customers want."