To stir up excitement about the upcoming launch of the all new i30 in Frankfurt, Hyundai has released a sneak peek of the design of the new car on the web.
The all-new i30 was designed and engineered at the Hyundai Motor Europe Technical Centre in Rüsselsheim, Germany, and represents the next evolution of the brand's 'fluidic sculpture' design language, the same styling cues that can be found in the Tucson, Accent, Sonata and Elantra. The 'fluidic sculpture' design philosophy utilises flowing lines to give a constant three-dimensional presence to Hyundai vehicles, and was introduced as the Hyundai ix-onic concept at the 2009 Geneva Motor Show.
"When designing the new i30, we used strong, fluid lines to sculpt a car which looks athletic while exuding a sense of constant motion, even when stationary," said Thomas Bürkle, Chief Designer of Hyundai Motor Europe. "From the rendering, you can see how we managed to give the car a bold stance, transmitting a confident attitude through sporty characteristics and dynamic proportions."
"Under our brand slogan 'New Thinking. New Possibilities', our European team of designers have sculpted a car which truly looks at home on European roads thanks to its bold and confident appearance," said Allan Rushforth, Senior Vice President and COO of Hyundai Motor Europe. "We are very excited about revealing the car for the first time in Frankfurt next month."