For the third straight year, Hyundai’s innovative and unique design language has earned it another GOOD DESIGN™ Award from The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
The 2013 Hyundai Santa Fe was awarded in the transportation category for its dynamic character lines and bold design features.
The 64th GOOD DESIGN Awards honor the yearly achievements of the best industrial and graphic designers and world manufactures for their pursuit of extraordinary design excellence.
For 2013, the GOOD DESIGN Awards were judged by an international jury of design professionals, architects, experts and cultural leaders.
“Hyundai prides itself on pushing the envelope in regards to style and design. With the 2013 Santa Fe, we wanted the vehicle to be a functional, mobile sculpture and receiving the 2013 GOOD DESIGN Award for transportation acknowledges this design achievement,” said Chris Chapman, Chief Designer, Hyundai Design Center.
The all-new Santa Fe adopts its own design concept called “Storm Edge,” which captures the strong and dynamic images created by nature during the formation of a storm. Featuring sophisticated and refined lines, which are in harmony with its bold and voluminous surfaces, the Santa Fe presents a more masculine appearance that its predecessor.