Hyundai is taking a big step forward in the battle to incorporate smartphone technology with in-vehicle infotainment systems by unveiling the Display Audio system at the upcoming 2015 Consumer Electronics Show (CES).

Using the next-generation Blue Link system that now comes with Connected Care, which is a suite of safety and car care features including remote engine start with climate control, Display Audio is a 7-inch color touchscreen display that has been optimized specifically for smartphone integration.

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Apple’s CarPlay and Android Auto will both function as advertised by projecting what is on the smartphone’s screen onto the Display Audio and follow instructions whether by touch, specific buttons or voice control.  Surprisingly, what it does not have is a CD player and a built-in navigation system.

Smartphones using Display Audio connects to the vehicle using a USB port, which allows users almost unrestricted access to all smartphone features including phone calls and contacts, music, navigation, messaging, and optimized third-party apps.

Display Audio will be available on select 2016 models but Hyundai will be working on making it a volume head unit by making it standard on all entry-level models.

“Hyundai will offer more technology than ever before inside affordable Hyundai models, allowing owners not only to text message through voice commands and stream their favorite music apps, but also to make calls in a safer way, and navigate using phone-based, off-board navigation through the car’s screen and controls.  As affordable car buyers are often younger, Hyundai aims to provide what they want most in their car – all the latest smartphone-enabled technologies at a lower price,” said Cason Grover, senior group manager, cross-carline planning, Hyundai Motor America.