In a bid to enhance the customer experience of the brand, Hyundai Motor has revealed the façade of the latest Motorstudio that will be opened in Goyang, South Korea.

Hyundai Motorstudio Seoul

This will be the third Motorstudio put up by Hyundai after opening the first in South Korea in 2014 and the second one in Moscow in 2015. The Hyundai Motorstudio in Goyang is set to open in 2017.

"Hyundai Motorstudio embodies Hyundai Motor's long-term vision to become a lifetime partner in enriching our customers' lives. We will communicate with even more customers through Hyundai Motorstudio Goyang and provide unique experiences that go beyond automobiles," said Hyundai Motor Vice Chairman Eui-sun Chung.

The Hyundai Motorstudio in Goyang will be the largest yet constructed by the Korean automaker and it aims to provide as rich a cultural experience as possible while also giving customers the chance to see Hyundai's auto manufacturing process including 'the car culture of today and tomorrow.' It will also have theme park-style attractions for families with children and young adults, drive-themed experiences, service centers, event spaces, brand shops plus food and beverage outlets.

Covering a total of 16,719 square-meters, the Hyundai Motorstudio in Goyang will have fourteen floors, nine of which are above ground and floor basement floors. The 'shaped sky' design and concept comes from Austria's DMAA (Delugan Meissl Associated Architects) and the most striking effect is the illusion of a floating third floor and this was made possible by surrounding the first and second floors with glass.

Hyundai Motor also plans to build Motorstudios in Beijing and various part of the world in order to 'expand communications with customers worldwide.'