Film and TV tie-ins aren't new to car manufacturers. If anything, they want their cars to help out the heroes of the show. Hyundai wants to capitalize on this by entering one of the biggest franchises in the world, the Marvel Cinematic Universe (MCU).
The Hyundai model to share the limelight with the heroes is the all-new Tucson. The redesigned crossover has appeared in commercials for The Falcon and The Winter Soldier and Wandavision. Not only that but the Tucson will also be featured in the recently-premiered series, Loki. It isn't clear what will be the crossover's role will be in the show, but it's likely the crossover will be their company car of sorts.
Aside from those shows, the Tucson will be featured in another show called “What If...?”. However, it won't be there in the metal. Instead, you'll be able to see it in animated form. If you're curious about the show, it will premiere in August. The series explores what the Marvel Cinematic Universe will be like if events there happened in a different way.
This isn't the first time Hyundai paired up with Marvel for a collaboration. A few years ago, they came up with the Kona Iron Man edition. This tie-up wasn't merely a one-off project either. Hyundai made these cars for limited production and was sold out within a year. The custom Kona featured Stark Industries graphics on the side, a red and gray color scheme, custom wheels with Iron Man center caps, and a front end designed to mimic Tony Stark's helmet.
It seems that Hyundai is in it for the long haul in the Marvel Cinematic Universe. With that, we could see even more of their models appear in various shows or movies. So what Hyundai model do you want to star in the MCU? It would be interesting to see the Staria become S.H.I.E.L.D's company shuttle, or the Veloster N becoming one of the hero cars.