An electric revolution is coming in the luxury auto market, and Infiniti wants to be at the forefront.

After releasing the first official photos of the concept last week, Infiniti has taken the covers off the QX Inspiration concept at this year's North American International Auto Show. Billed by the company as their midsize, electric crossover for the future, it previews the company's commitment to electric propulsion, as well as their new design language for electrification.

“QX Inspiration is the beginning of a new era for Infiniti, and an illustration of where we want to go with the brand. New technology has given us the opportunity to evolve our design philosophy – and this new vehicle communicates the serene strength at our core,” said Karim Habib, Executive Design Director, Infiniti.

Infiniti QX Inspiration Concept image

Built and designed solely to be powered by electric motors, the QX Inspiration deviates from tried-and-tested car designs. Without a large engine taking space at the front, designers had free reign to make the concept as sleek and as aerodynamic as possible. It keeps the ergonomic cab-forward design as with most cars, but beyond that, every portion of the concept is dominated by clean lines, muscular curves, and futuristic desgin elements.

Despite not having an engine up front, Infiniti still wanted to make the QX Inspiration have a long hood, short deck design similar to that of big-engined coupes. Not only does it aid in aerodynamics and smooth airflow, but it also gave the concept its distinct road prescene. The traditional front grill is no more but Infiniti decided to tweak it and make it work on the QX Inspiration's shapely front end.

Infiniti QX Inspiration Concept image

But perhaps what is more impressive in the QX Inspiration is its lounge-like interior. Since it doesn't have a traditional powertrain, Infiniti was able to make a flat floor which makes for a more comfortable cabin. Following the principle 'omotenashi' (Japanese hospitality), the concept invites guests in a hand-crafted interior that is filled with high quality materials, quilted leather finishes, and generous legroom for the rear passengers.

Other noteworthy features inside the QX Inspiration are the: red cedar wood used for the ceiling, white suede floor, Bianco Carrara marble center console, a luxurious gray cloth upholstery reminescent of furniture trim, and the sofa-style seats for the passnegers and pillar-to-pillar digital displays for the driver and front passenger as such.

Infiniti QX Inspiration Concept image

Giving life to the QX Inspiration is, you guessed it, an all-electric powertrain. Infiniti did not mention any specifics with regards to its powertrain, but they did say that the QX Inspiration sits on a new EV platform which can accommodate a powerful electric all-wheel drive (e-AWD) system. The battery pack is placed beneath the cabin floor while the electric motors feed power to each axle. Thanks to e-AWD, Infiniti claims that it allows for instanteneous acceleration and confident handling when taking on tight corners. It's also great for when one has to handle slippery roads or uneven terrain.

Should this concept become reality, Audi, BMW, Jaguar, Mercedes-Benz and Tesla better watch out for Inifniti.