AUTO INDUSTRY NEWS

Infiniti taps Stephen Curry as global brand ambassador

Infiniti taps Stephen Curry as global brand ambassador image

Eric Tipan / Infiniti Press | June 30, 2017 09:31

2-time NBA champion Stephen Curry is new Infiniti global ambassador

It looks like Golden State Warriors star Stephen Curry is adding more bling to his ever-growing collection of hardware (two NBA championship rings and two MVP awards) with a partnership with luxury auto brand Infiniti.

The Japanese premium marque announced the new global partnership with Curry, which will make him the brand’s global ambassador in upcoming global product and brand marketing communications campaigns heading into its new brand positioning, 'Empower the Drive'.

"Stephen Curry's drive to continue to set new benchmarks both on and off the court is an ideal parallel to the attributes of the Infiniti brand. Just like Infiniti, he never stops pushing himself.  We see the same dedication every day from our team who works tirelessly to exceed the expectations of our customers around the world. This partnership celebrates a shared drive to continue to change the game," said Roland Krueger, Chairman and Global president, Infiniti Motor Company.

"Infiniti is a brand that I've known and admired because of its strong heritage of performance, design and groundbreaking technologies. I'm drawn to their brand values and passion for their craft and thrilled to be working with Infiniti to help tell stories of people who are driven to do more to realize their potential," said Curry.

Stephen Curry is set to work on Infiniti's upcoming campaign to launch the QS50 sports sedan.