Already in its sixth year, the contest aims to find out which among locally available motor vehicles are the most preferred by the buying public. This year, most of the competing vehicles will be displayed in the forthcoming Auto Focus Motor Show & Auto Expo on November 4-7 at the SM Mall of Asia Concert Grounds.
The People's Choice Awards is special because it is the public who gets to choose the winners. Since it is the customers who vote, winners are guaranteed to be the best-selling and hence the most trusted products in the local auto industry.
"The voting was intense and very close in many of the categories, except for a few, which really had hands-down winners," said Gamboa, the chairman and CEO of Sunshine Television.
The Crosswind won for the fifth time as Best AUV since the awards' launch in 2005, also winning the prestigious over-all automobile of the year in 2006. Isuzu vehicles are popular with image-conscious and price-conscious Filipino car buyers because of their affordability, powerful and fuel-efficient diesel engines, value-for-money features, reliability and professional after-sales service.
"We are not surprised that the Crosswind was favored by many Filipino consumers," said IPC President Ryoji Yamazaki. "Filipinos do relate to the Crosswind's toughness and dependability, and they can see in it their hardworking selves. It is truly the vehicle of the masses."
"These awards will further motivate all IPC employees to produce vehicles of world-class quality," Yamazaki added. "Products made by Filipinos for Filipinos."
The people have spoken: The Isuzu Crosswind is still the best AUV in the market today. Those who remain unconvinced may visit any authorized Isuzu dealership nationwide for a chance to test-drive the Crosswind. The proof of the pudding, after all, is in the eating-or driving, in this case.