A challenging year for Isuzu Davao
Despite having such a rough year faced with natural calamities such as super typhoon Pablo, Isuzu Davao forged ahead with a strong annual performance, clinching 3rd place in the 2012 Dealer of the Year awards held by Isuzu Philippines Corporation.
Led by the father and son team of Frank T. Liu, Jr. and Frank Liu III, Isuzu Davao managed a strong third place both for sales achievements as well as overall.
“It's been a tough 2012, especially with Pablo truly affecting our employees hard and hampering our operations,” Isuzu Davao AVP for Sales and Marketing Frank Liu III said. “With such a strong and dedicated team, our group was able to surpass the challenging times and garner a strong 3rd place.”
Overall, the Isuzu Philippines dealership network garnered a 20% increase in sales in 2012, driven by models such as the Crosswind, DMAX and Alterra.