In the past, Isuzu Philippines Corp. held two separate marketing events for its customers: the Isuzu Challenge and the Isuzu Family Day. The former was a fuel-economy run that demonstrated the fuel-efficiency of Isuzu vehicles, while the latter was a family-oriented activity held at Isuzu showrooms nationwide. The first Isuzu Challenge and Isuzu Family Day took place in 2002 and 2005, respectively.

For 2011, IPC has combined the two events to form the "Isuzu Family Challenge," which, as the name suggests, consolidates significant elements from the two aforementioned campaigns. The objective is to show Isuzu's legendary leadership in fuel economy while also enabling Isuzu owners to have fun with their families.

"What used to be known as the Isuzu Challenge has just been made more exciting since we are incorporating recreational activities into it," says IPC President Ryoji Yamazaki. "This will allow our valued customers to bond with their loved ones even as they also prove for themselves the unparalleled fuel-efficiency of their Isuzu vehicles."

The 2011 Isuzu Family Challenge will be held during a nine-month period from March to November. It will be held on Saturdays at each of Isuzu's 18 dealer networks/groups nationwide. The event has two components. First, all family participants will compete in a fuel-economy run, and then, second, family members will take part in a dance contest to be held at the showroom. For the second component, the participants will be asked to dance to the new Isuzu jingle.

On the side, the Isuzu Family Challenge will entertain every family member with such booths as the game station (videoke corner, kiddie playground and video games), the food station (ice cream, popcorn and cotton candy), and the amusement station (face-painting, photo booth, clowns and balloon twisters). There is truly something for everyone.

The 2011 Isuzu Family Challenge will be held at Isuzu Cabanatuan on March 26; Isuzu Commonwealth and Manila on April 2; Isuzu Alabang and Cavite on April 9; Isuzu Edsa and Quezon Avenue on April 30; Isuzu Pasig and Rizal on May 7; Isuzu Makati on June 18; Isuzu Iloilo on May 21; Isuzu Batangas on May 28; Isuzu Bulacan on June 11; Isuzu Isabela on July 23; Isuzu Pampanga on August 6; Isuzu Pangasinan on August 20; Isuzu San Pablo on September 3; Isuzu Mandaue on September 9; Isuzu Bacolod on September 17; Isuzu Cagayan de Oro on November 5; Isuzu Davao on November 19; and Isuzu General Santos on November 26.

The 2011 Isuzu Family Challenge is sponsored by Caltex Diesel with Techron D, AVT powered by iNAV, Centro Manufacturing Corp., Philippine Aluminum Wheels, Inc., Almazora, Wow Videoke, and, Rudy Project.