Isuzu Philippines Corporation (IPC) has increased its sales volume by more than half during the first six months of 2015, compared to the same period last year.
Based on data from the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and the Truck Manufacturers Association (TMA), Isuzu Philippines Corporation (IPC) nabbed a 58.2% sales growth for the first half of 2015 after selling 10,169 units in the first six months of 2015, 4,190 units more than the 6,429 units sold in same period last year.
The said figures placed IPC in the fourth place among local automotive manufacturers with 7.1% of the market share.
IPC's performance can be attributed to the success of the newly-introduced Isuzu mu-X which was launched September of last year. The mu-X has sold 4,819 units from January to June of 2015, which counts for 47.38% of the Isuzu’s total volume sales on the said duration.
IPC president Hajime Koso is keen that IPC can maintain the upward trend for the rest of the year. He also expressed great confidence that the mu-X will continue to lift Isuzu’s sales.
"Introducing the mu-X last year was one of the best decisions we made. We expect it to continue as one of our bestsellers in the succeding months as market clamor for this SUV grows," Koso said.
Meanwhile, the Isuzu Crosswind AUV and the Isuzu D-MAX pickup continues to show strength as they have also increased around 10-percent of their respective segments. The Crosswind sold 1,961 units on the first six months while the DMAX figured in at 1,412 units.
Moreover, the said figures also showed that IPC’s N-Series truck in the commercial vehicle category is a top contender in the light commerical segment. Both the NHR and NKR light commercial trucks boosted its sales year-to-date (YTD) with 1,389 units sold in 2015 versus 1,010 units in 2014. The figure shows a 37.5%.
The N-series has captured 61.9% of the 1,806 light commercial trucks (Category III) sold on the first half of the year.
Moreover, IPC also continues to dominate the heavy-duty trucks and buses (Category IV and Category V) with 588 units sold from January to June 2015 versus 401 units sold on the same period of 2014. This represents an increase of 187 units or a rise of 45.4% in its sales volume.
The Japanese carmaker's NPR, NCR and Forward trucks now make up 46.6% of all the heavy trucks sold for the first half of the year.
"For decades, Filipinos have seen our brand as a reliable partner in their daily lives- whether you are an entrepreneur, a family man, a truck driver or an off-roading fanatic. We are committed to improve our lines of vehicles as part of our responsibility to those who have been loyal to our automotive products," added Koso.