Isuzu Philippines Corporation (IPC) recently produced its 100,000th Hilander/Crosswind last January 21, 2015 at the company's manufacturing plant at the Laguna Technopark in Binan, Laguna.

In celebrating the production milestone, a program was held at the manufacturing plant that highlighted the 100,000th Crosswind rolling off the production line. Leading the ceremony was IPC President Nobuo Izumina who was joined by other company officials and team members from the production line.

“Today, the 100,000th Isuzu Crosswind comes out of the assembly line. This is a vehicle that holds a special place in Isuzu Philippines Corporation’s history as it proves that vehicle manufacturing in the Philippines is a viable endeavor, and one that meaningfully contributes to national progress by generating employment and government revenue,” Izumina said.

The Hilander was first released back in 1997 which was around 2 years after IPC was established. It is the first nameplate that was produced in IPC's then new world-class facilities. The company was able to assemble 6,145 units of the Hilander but the Asian Financial Crisis at the time affected the local automotive industry, slowing sales and manufacturing for the next 2 years. Sales picked up again in 2000, especially when the company introduced the XTRM variant. By mid 2001, the company had already manufactured 17,391 Hilanders.

On the same year, IPC then launched the Crosswind, a more modern and sleeker interpretation of the Hilander. IPC was able to build 5,659 units of the Crosswind in its first few months and by the end of 2003, IPC was able to manufacture 9,126 examples of the Crosswind. The company periodically updated and freshened up the nameplate in order for it to be competitive in the market, as well as adding new variants like the XUVi, Sportivo and XT.

From 2001 – 2014, IPC was able to build 82,448 Crosswinds and in 2015, the company was able to manufacture new units in the first week of January, allowing IPC to reach the 100,000th mark.

"Isuzu Philippines Corporation is truly humbled by the Filipinos’ overwhelming reception to the Isuzu Hilander and Crosswind. Rest assured that Isuzu will continually offer vehicles that make a difference in people’s lives," Izumina said.