Isuzu Philippines Corporation (IPC), the local arm of Japanese carmaker Isuzu, recently achieved an automotive milestone the company breached the 200,000-sales barrier last October after more than 18 years in the market.
Established in 1996, the local assembler for the Japanese car brand has sold a total of 201,777 units as of October 2015, with the ever-reliable flagship model Isuzu Crosswind leading the achievement.
Introduced in the market in 2001, the Isuzu Crosswind has been a constant mover in the market. Some 13 years after being introduced, up to October this year, it has already sold 85,308 units across all variants. For its first year in the market alone, it has already sold a total of 5,423 units. The biggest sale for the Crosswind AUV was made in 2003, wherein IPC rolled out 8,901 units.
Also achieving record sales is the D-Max pickup. Since 2003, Isuzu has sold 29,115 units of the pickup in the Philippine market, making it one of the most-loved in its segment, with sales continuing to grow.
The third best-selling model for IPC is the N-Series line of light-duty trucks, selling 22,170 units, with its biggest sales tally in 2014 with 2,358 units rolled out. The Isuzu Hilander (the Crosswind’s predecessor) placed fourth in IPC’s success chart. Despite being available in the Philippines for only five years starting 1997, the Hilander sold 17,434 units.
Meanwhile, the Isuzu mu-X — after being launched late last year — is starting to create waves in the local market after it has reached the 10,000-unit mark in October. Launched September last year, the Isuzu mu-X replaced the Isuzu Alterra and easily became one of the prime movers for IPC’s sales for this year.
Based on the report released by the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and the Truck Manufacturers Association (TMA), IPC has delivered 10,511 units of mu-X as of October 2015. From January to October of this year, it has already sold 8,794 units — making the mu-X the new fastest-selling model of IPC to date.
“Hard work, dedication, diligence: These best describes the Filipinos. These same set of values is what makes Isuzu successful in this country,” said Hajime Koso, IPC President.
Koso also gave thanks to Isuzu's customers, with their continued support and faith in the company.
“Rest assured that we will continue to innovate and strive to give Filipinos the best of what we can. Thank you for being our constant reliable partner,” added Koso.
With the mu-X performing very well in the market, Koso also stated that IPC has put its confidence in the mu-X, after continuously garnering great figures in terms of sales, saying that it would continue the upward trend as the year progresses.
To highlight the strong footing of the Isuzu mu-X in the market, IPC will be staging the Isuzu Off-Road Fest for the Isuzu mu-X together with the Isuzu D-MAX from November 27-29, 2015 at the BGC Open Grounds, 9th Avenue corner Federacion Drive, Taguig City.