Isuzu Philippines Corporation (IPC), the authorized distributor of Isuzu vehicles in the country has maintained its position among the top three automotive brands. 2015 has been a good year for IPC, surpassing its record sales last year.
According to the latest report released by the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and Truck Manufacturers Association (TMA), Isuzu PH sold 14,213 units for the first eight months of the year, giving IPC 7.9-percent of the total market share. Compared to last year's figures, the company gained 69% in sales from January to August. IPC has announce that it had already exceeded its total number of units sold in 2014 which is recorded at 14,134 units.
“Despite the known ‘ghost month’ wherein sales are usually lean, Isuzu has still shown progress and has gained momentum towards the end of the year. While the automotive industry in the country has experienced an 11-percent drop on the commercial vehicle segment last month, Isuzu remained strong and showed a positive outcome in terms of sales,” said Hajime Koso, President of Isuzu Cars Philippines.
IPC sold a total of 1,896 units last month, with the Isuzu mu-X being the flagship vehicle – selling a total of 880 units. The Crosswind came in second selling 330 units and the D-MAX came in third with 291 units sold.
Isuzu continues to hold on its number one position in the Category III light-duty trucks last month with a total sale of 261 units, making Isuzu the country’s leading truck brand. Continuing its sales upsurge are Isuzu’s Category IV and V medium to heavy-duty trucks selling 134 units – which is mainly attributed to the strong fleet sales of the company.
Expressing his optimism, Koso said that the robust sales will continue as the year progresses. “With continued confidence from our customers, Isuzu Philippines is set to reach another milestone this year. We believe that the mu-X will continue to be our bestseller although we are eyeing additional positive inputs from our trucks and buses segment.” he said.