Lasts year, Isuzu Philippines Corporation (IPC) held the groundbreaking ceremony of one of its upcoming dealerships in La Union. Under the company's Road to 50 Dealerships, Isuzu La Union will serve as one of the brand's newest dealerships and will feature the company's new design profile.

Fast forward a year later, IPC and One Maharlika Motor Sales and Services Corporation (MMSSC) officially signed the contract launching of the newly-built Isuzu La Union dealership.

Held last December 3, 2020, at IPC's main office in Binan, Laguna, the formal contract signing was attended by key personnel from IPC, as well as from MMSSC. These included IPC president Hajime Koso, IPC executive vice president Shojiro Sakoda, MMSSC Chairman, and president Benigno Garcia, and MMSSCC vice president Susana Garcia Ong.

Isuzu PH

With the formal contract signed, Isuzu La Union becomes Isuzu Philippines’ 45th dealership, a significant step closer to the "Road to 50 Dealerships” campaign of the country’s leading manufacturer and distributor of brand-new trucks.

Isuzu La Union sits on a 7,300-square meter lot located along the national highway in Barrio Paringao in Bauang, La Union. It will feature the new Isuzu Outlet Standard (IOS) for local dealerships that features a cleaner and more streamlined interior and facade. It will also have a 3,000-square meter showroom and service area that can accommodate multiple vehicles for display and service.

The new La Union dealership will offer Isuzu's full roster of brand-new light commercial vehicles (LCVs) and Commercial Vehicles (CVs). These include the D-Max, mu-X, the Traviz, as well as the N-, F-, and C&E-Series of trucks.